Start product video campaigns with a clean, least-cropped master. Use 9:16 for TikTok, Reels, Stories and Shorts-style placements, 4:5 for portrait feeds, 1:1 for square placements and 16:9 for landscape destinations. When a crop would remove the product, packaging or recorded action, keep the source frame visible and expand the surrounding canvas, then inspect every result before publishing.
Prepared comparison frames show the original source beside the prerecorded AI-expanded result. Click an image for a closer look.
| Ratio | Use it for | Before publishing |
|---|---|---|
| 9:16 | TikTok, Reels, Stories and vertical ads | Use the full-screen vertical canvas, then check the current destination preview for interface and text-safe areas. |
| 4:5 | Portrait social feed ads | A taller feed composition that uses more screen height without becoming a full-screen Story or Reel. |
| 1:1 | Square feed placements | Create this version only when the placement or creative plan calls for a square asset. |
| 16:9 | Websites, YouTube and landscape placements | Keep the landscape master for destinations where the original wide composition already fits. |
Choose the placement before the product video size
Platform names alone do not determine one universal ad shape. A 9:16 product video is the practical starting point for TikTok, Reels, Stories and other full-screen vertical placements. A 4:5 version fits portrait feed placements, while 1:1 is useful when a square placement is specifically required. Keep the 16:9 master for landscape destinations. Platform requirements and interface overlays can change, so confirm the current specifications where the ad will run.
Start with the least-cropped product master
Use a source that already contains the complete product, packaging, hands and recorded movement you cannot afford to lose. Keep logos, labels and other important text inside that original picture. Expanding a canvas can add surroundings outside the recorded frame, but it cannot recover product details that were cropped out before upload. This clean master gives you a safer starting point for every product video aspect ratio.
Use expansion when a crop removes the product
A center crop can cut packaging, hands or the edge of a product out of a landscape shot. Padding keeps the entire picture but leaves a designed or neutral background. AI expansion keeps the source frame visible and generates scenery around it. The prepared comparison below demonstrates that third approach for a cosmetic product video. Generated surroundings can contain inconsistencies, so play the full result and compare it with the original before using it in an advertisement.
View full-size screenshotReview every social-ad output before publishing
Check the product edges, packaging, labels, hands, reflections and generated seams in every selected format. Add ad copy and captions in your normal editing workflow, then inspect the finished asset in the destination platform's current preview. ExpandClip changes the video canvas. It does not automatically create captions, move text into safe zones, write advertising hooks or certify placement compliance.
Common questions
What aspect ratio should a product video use for TikTok and Instagram Reels?
Use 9:16 as the starting composition for full-screen vertical TikTok and Reels placements. Check each platform's current upload rules and interface overlays before publishing.
Can one product video make 9:16, 4:5 and 1:1 versions?
Yes. Start from one complete source and select one or several output formats. The editor shows the credit estimate before live generation, and every finished format still needs its own visual review.
Will expanding a product video keep the label readable?
The recorded source frame remains part of the composition, so text already inside it is preserved. Keep crucial labels away from generated seams and inspect the full result for scaling, contrast and platform overlays.
Does ExpandClip create the ad, captions or safe-zone layout?
No. It changes the canvas around an existing product clip. It does not write the advertisement, create captions, reposition text or certify platform safe zones.
Check the platform guidance
Reviewed October 29, 2026. Advertising and organic upload requirements can differ.
- TikTok Ads creative best practicesOfficial guidance for preparing TikTok ad creative and reviewing platform-specific presentation.
- Meta Reels ads overviewOfficial overview of advertising placements across Facebook and Instagram Reels.
Keep the product. Choose the placement.
Open the product-video workflow with 9:16 as the primary output and optional 4:5 and 1:1 formats. Inspect the prepared result, then upload your own complete product shot.
The example is prerecorded. Your credit estimate appears before live generation.